THE IDEA IS NOT TO LIVE FOREVER BUT TO CREATE SOMETHING THAT WILL.
- AS FEATURED in -
- Represented Internationally By Living Inside in Milan -
Hi, I'm Ali
As a creative director, writer and author Ali brings to life creativity, homes and stories, through books, spaces, words and mentoring.
With over three decades of experience, Ali's trusted & immensely relatable voice in interiors & business has become synonymous worldwide with her passion for creativity & her innate sense of curiosity. Through her individual creative lens & global bestselling interior books, her work intuitively understands the importance of creating homes that feel good to be in. She celebrates individuality & empowers others to trust in their creativity and to create lives that feel true to them.
behind the business
Ali has followed a very non-linear career journey- with successful early commercial roles in retail, marketing & sales, for Marks & Spencer &
Kraft Foods, before heading up new business for a leading marketing agency. Leaving in 2002, she followed her heart & set up her
own antique business.
She has since continued to pivot in her creative career - now recognised as an internationally acclaimed interior author, journalist & stylist.
CREATIVE VALUES
Creativity isn’t a luxury or
about making beautiful things - it’s about reshaping the way we see ourselves, our projects, & the impact we have on the world.
As a catalyst for personal growth, business innovation & community impact, creativity is a tool for reimagining challenges & growth - whether building or refining a brand, refreshing a home, or pivoting in one’s career.
originality IN
everything
Ali values honesty & intention in every aspect of her work. From the words she writes, the spaces she designs, & the brands she mentors, authenticity & clear creative vision, opens people's minds & ensures every project feels personal & meaningful.
STORYTELLING AS AN
anchor
In a world saturated with content, genuine storytelling is the essence that captivates, connects, & creates an emotive legacy.
Curiosity &
collaboration
Creativity thrives when perspectives unite. Ali embraces curiosity, seeks new ideas, & values the synergy that comes from connecting with others - to elevate possibilities. She believe we are all creative & encourages others to achieve their potential.
timeless
design
Ali prioritises quality & craftsmanship over trends, creating work that endures & gently evolves. Her focus is on timeless design - prioritising natural materials, always a mix of old & new, & a desire to combine head & heart influences that elevate the everyday & focus on the human touch.
