With over three decades of experience, Ali Heath's trusted & immensely relatable voice in interiors & business has become synonymous worldwide with her passion for creativity, & her innate sense of curiosity & community.
Through her individual creative lens & books, she is recognised for her intuitive understanding of people & the importance of creating a home that feels good to be in. Her work celebrates individuality & empowers others to believe in their creativity - creating lives that feel true to them.
work with Ali
THE IDEA IS NOT TO LIVE FOREVER BUT TO CREATE SOMETHING THAT WILL.
- AS FEATURED in -
- Represented Internationally By Living Inside in Milan -
behind the business
Ali has followed a very non-linear career journey- with successful early commercial roles in retail, marketing & sales, for Marks & Spencer &
Kraft Foods, before heading up new business for a leading marketing agency. Leaving in 2002, she followed her heart & set up her own antique business. She has since continued to pivot in her creative career - now recognised as an internationally acclaimed interior author, journalist & stylist.
She has since continued to pivot in her creative career - now recognised as an internationally acclaimed interior author, journalist & stylist.
CREATIVE VALUES
Creativity isn’t a luxury or about making beautiful things - it’s about reshaping the way we see ourselves, our projects, & the impact we have on the world.
As a catalyst for personal growth, business innovation & community impact, creativity is a tool for reimagining challenges & growth - whether building or refining a brand, refreshing a home, or pivoting in one’s career.
originality IN
everything
Ali values honesty & intention in every aspect of her work. From the words she writes, the spaces she designs, & the brands she mentors, authenticity & clear creative vision, opens people's minds & ensures every project feels personal & meaningful.
STORYTELLING AS AN
anchor
In a world saturated with content, genuine storytelling is the essence that captivates, connects, & creates an emotive legacy for the future.
Curiosity &
collaboration
Creativity thrives when perspectives unite. Ali embraces curiosity, seeks new ideas, & values the synergy that comes from connecting with others - to elevate possibilities. She believe we are all creative & encourages others to achieve their potential.
timeless
design
Ali prioritises quality & craftsmanship over trends, creating work that endures & gently evolves. Her focus is on timeless design - prioritising natural materials, always a mix of old & new, & a desire to combine head & heart influences that elevate the everyday & focus on the human touch.