WRITER + INTERIORS specialist + CREATIVE MENTOR
Transformative Narrative | Timeless Design
+ Author of two bestselling interior books
+ Third interior book publishing in Jun 25
+ Established international journalist
+ Contributing editor third party books
+ Brand consultant - creative voice / copywriting
+ Interior styling + creative direction
+ Interior design
+ Antique & new sourcing
+ Art sourcing & curation
+ 1:1 mentor - creative & business coaching
+ Online courses - coming this year
+ Workshops
Ali is interested in collaborating on select products & projects.
Recent collaborations include working with The White Company, Lynda Gardener, Marnie Hawson & various artists including Ruby Bateman & Rob Wyn Yates on bespoke art collections.
With over three decades of experience, Ali Heath is a trusted international voice in interiors & creativity, seamlessly blending writing, styling & design. Whether crafting bestselling books, editorial features, or thoughtfully designed spaces, her work is rooted in storytelling, originality and care.
behind the business
Ali has followed a very non-linear career journey- with successful early commercial roles in retail, marketing & sales, for Marks & Spencer &
Kraft Foods, before heading up new business for a leading marketing agency. Leaving in 2002, she followed her heart & set up her own antique business. She has since continued to pivot in her creative career - now recognised as an internationally acclaimed interior author, journalist & stylist.
As a catalyst for personal growth, business innovation & community impact, creativity is a tool for reimagining challenges & growth - whether building or refining a brand, refreshing a home, or pivoting in one’s career.
originality IN
everything
Ali values honesty & intention in every aspect of her work. From the words she writes, the spaces she designs, & the brands she mentors, authenticity & clear creative vision, opens people's minds & ensures every project feels personal & meaningful.
STORYTELLING AS AN
anchor
In a world saturated with content, genuine storytelling is the essence that captivates, connects, & creates an emotive legacy for the future.
Curiosity &
collaboration
Creativity thrives when perspectives unite. Ali embraces curiosity, seeks new ideas, & values the synergy that comes from connecting with others - to elevate possibilities. She believe we are all creative & encourages others to achieve their potential.
timeless
design
Ali prioritises quality & craftsmanship over trends, creating work that endures & gently evolves. Her focus is on timeless design - prioritising natural materials, always a mix of old & new, & a desire to combine head & heart influences that elevate the everyday & focus on the human touch.
“Ali is an excellent journalist & trusted voice within the interiors sphere.”
From her ideas through to execution, tone of voice & thorough understanding of visual identity, Ali fully immerses herself within a project & always delivers exceptional results that go the extra mile.
— Nicole Gray, Interiors Editor, YOU Magazine
“It was a joy to work with Ali on our book -The Art of Living With White.”
— Chrissie Rucker, OBE. Founder,The White Company
The way she seamlessly weaves my images into compelling narratives truly brings our creative vision to life & I feel lucky to have her as a trusted partner & friend in our artistic endeavours.
"Ali's 1:1's were exactly what I needed at this stage of our small business life."
Ali's supportive words and clear direction gave me the confidence I needed to move into a new chapter. If like me you keep going round in circles in your head, full of ideas but burnt out from doing it all yourself, then i can highly recommend having a 1:1 with Ali. It was the mental housekeeping I needed. Since making the changes suggested, & having a clearer direction, business couldn't be better & we are so much happier too.
- Julie Hall, Tasmania
"I never knew how great it could be working with a content creator who GETS it. Nora really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
"Ali's mentoring sessions are brilliant. So personal. She is a joy to connect with, & so generous with her advice, obviously based on years of industry experience."
I had a lot of questions that she was able to give her insights on, whilst always keeping my overall vision in mind. I feel fully prepared to move my creative busines idea to the next level now - thanks Ali.
- Bryony Clarkson, UK
"I never knew how great it could be working with a content creator who GETS it. Nora really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model