WRITER + INTERIORS specialist + CREATIVE MENTOR
Transformative Narrative | Timeless Design
+ Author of two bestselling interior books
+ Third interior book publishing in Jun 25
+ Established international journalist
+ Contributing editor third party books
+ Brand consultant - creative voice / copywriting
+ Interior styling + creative direction
+ Interior design
+ Antique & new sourcing
+ Art sourcing & curation
+ 1:1 mentor - creative & business coaching
+ Online courses - coming this year
+ Workshops
Ali is interested in collaborating on select products & projects.
Recent collaborations include working with The White Company, Lynda Gardener, Marnie Hawson & various artists including Ruby Bateman & Rob Wyn Yates on bespoke art collections.
With over three decades of experience, Ali Heath is a trusted international voice in interiors & creativity, seamlessly blending writing, styling & design. Whether crafting bestselling books, editorial features, or thoughtfully designed spaces, her work is rooted in storytelling, originality and care.
behind the business
Ali has followed a very non-linear career journey- with successful early commercial roles in retail, marketing & sales, for Marks & Spencer &
Kraft Foods, before heading up new business for a leading marketing agency. Leaving in 2002, she followed her heart & set up her own antique business. She has since continued to pivot in her creative career - now recognised as an internationally acclaimed interior author, journalist & stylist.
As a catalyst for personal growth, business innovation & community impact, creativity is a tool for reimagining challenges & growth - whether building or refining a brand, refreshing a home, or pivoting in one’s career.
originality IN
everything
Ali values honesty & intention in every aspect of her work. From the words she writes, the spaces she designs, & the brands she mentors, authenticity & clear creative vision, opens people's minds & ensures every project feels personal & meaningful.
STORYTELLING AS AN
anchor
In a world saturated with content, genuine storytelling is the essence that captivates, connects, & creates an emotive legacy for the future.
Curiosity &
collaboration
Creativity thrives when perspectives unite. Ali embraces curiosity, seeks new ideas, & values the synergy that comes from connecting with others - to elevate possibilities. She believe we are all creative & encourages others to achieve their potential.
timeless
design
Ali prioritises quality & craftsmanship over trends, creating work that endures & gently evolves. Her focus is on timeless design - prioritising natural materials, always a mix of old & new, & a desire to combine head & heart influences that elevate the everyday & focus on the human touch.
“'Cocoon is an inspiring exploration of home as a sanctuary, celebrating the beauty of spaces that nurture and provide comfort."
"Ali has an intuitive
understanding of the meaning
of home, encouraging others
to live with the things they love and to celebrate their individuality."
"It's an essential read that not only will put a smile on your face as you settle down and dig in it will awaken your senses exciting you to create visual, tactile, cosy havens that you never want to leave.”
"Making spaces that we can connect with intuitively goes way beyond just aesthetics as these case studies illustrate so perfectly."
— Chrissie Rucker, Founder of @thewhitecompany
“Cosseting, cosy, sink-into spaces are on
the rise and there
is no better book to dive into and learn how to pull them off than Ali Heath's Cocoon: Creating Homes with Heart."
“Ali's desire to help us all create a sanctuary at home focuses on the importance of human connections and an awareness of our senses."
— Abigail Ahern @abigailahern
— Kate Watson Smyth KateWatsonSmyth.Substack.com
"Her style is romantic, tactile, and carefully curated, with each piece exuding a vintage charm. The blend of decor, antiques, books, art, and furniture creates a seamless narrative of a life well lived. There's not a single page where you wouldn't want to linger."
"Ali's 1:1's were exactly what I needed at this stage of our small business life."
Ali's supportive words and clear direction gave me the confidence I needed to move into a new chapter. If like me you keep going round in circles in your head, full of ideas but burnt out from doing it all yourself, then i can highly recommend having a 1:1 with Ali. It was the mental housekeeping I needed. Since making the changes suggested, & having a clearer direction, business couldn't be better & we are so much happier too.
- Julie Hall, Tasmania
"I never knew how great it could be working with a content creator who GETS it. Nora really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model
"Ali's mentoring sessions are brilliant. So personal. She is a joy to connect with, & so generous with her advice, obviously based on years of industry experience."
I had a lot of questions that she was able to give her insights on, whilst always keeping my overall vision in mind. I feel fully prepared to move my creative busines idea to the next level now - thanks Ali.
- Bryony Clarkson, UK
"I never knew how great it could be working with a content creator who GETS it. Nora really gets it.
I'm baby farm-to-table sartorial helvetica, migas marfa paleo chambray normcore 8-bit bushwick roof party truffaut banjo actually. YOLO health goth jean shorts forage farm-to-table flannel. Brooklyn hexagon biodiesel af, man bun literally salvia live-edge fixie cornhole freegan.
- monique, model